Privacy Policy | Proactive SPX

Last Updated: January 13, 2026

Welcome to the Proactive Privacy Policy

Welcome to Proactive Edge, Inc. (together with our affiliates, "Proactive", "we", or "us"). This Privacy Policy is meant to help you understand how we collect, use and share information to operate, improve, develop and help protect our services, or as otherwise outlined in the Policy. This includes how we collect and process your personal information such as when you visit Proactive sites, use any Proactive products or services including Proactive applications such as Proactive SPX (the "Apps") or fitness or training equipment, or when you interact with us including via live chats and e-mail communications, social media channels, experiences and recommendations supported by artificial intelligence (“AI”), training centers and experiences, as well as other online and offline services we provide (together, the "Services'').

Please be sure to read this entire Privacy Policy before using or submitting information through the Services. By using or submitting information through the Services, you are acknowledging the collection, transfer, manipulation, processing, storage, disclosure and other uses of your personal information/data as described in this Privacy Policy.

1. WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Proactive and our Services, we may collect your personal information. The sources from which we collect this personal information fall into three categories: Information you provide, Information we collect automatically, Information we collect from other sources. See below for more information on the types of personal information in each category.

1.1 Information you provide

When you interact with Proactive you may volunteer personal information, or you may be asked to provide personal information in order for us to provide the Services as described. Examples of interacting with us: accessing our Services, choosing to receive marketing communications, completing and/or using one of our registration forms, reviewing our content, contacting us with inquiries, responding to one of our surveys and purchasing or using our Services.

Standard Identifying Information. Name, location, mailing address (including zip/post code), billing address (including zip/post code), email, and date of birth. These may be collected when you register for Services, subscribe to Proactive marketing, or communicate with us. Please note, if you provide a name in your Profile, it will be Public and Members can search for you by name, unless you have toggled to make your profile private in account preferences.

Purchase Information. Details related to Services you order, and delivery information (including billing, shipping and delivery address) that you provide when you purchase any Services. Please note, we do not directly store or capture any credit card information. This information is collected directly by our payment processing partners or app stores, but we would like to inform you about its collection since this information is collected through our site and from you, our customer.

Profile Information. Information that you provide in connection with your Proactive Profile, such as username, and any additional information you choose to provide to enhance your use of the Services, including your age, weight, height, gender, general location, photo, picture, tags, image, avatar, performance metrics and the Standard Identifying Information listed above.

Your Image or Likeness. Your visual image or likeness (e.g., photographs, video and/or CCTV) if you visit our training centers or participate in training experiences.

Workout Characteristics. Information you provide in order to track your performance and chart your progress while using our Services, e.g. gender, height, weight, heart rate (if a provided by a Paired Application or a compatible heart rate monitor is connected), workout repetitions, distances, exercises, exercise durations, weights and equipment used.

User Generated Content. Any content or material you are able to publish or post on our Services, such as posts, messages, images, audio, hashtags/tags, photos or videos on our Services.

Paired Applications: Third Party Apps and Accounts that you Link to your Proactive account and Other Applications. We enable you to connect your Proactive account with third parties (i.e. devices, apps, APIs, or websites that integrate with the Services). Where you choose to connect another company's device or account to your Proactive account, or engage in Services that feature a partnership with a third party, we may, with your consent, collect information from your use of the connected device(s) to facilitate interaction with our Services. Activity trackers are an example of a connected device, and music streaming is an example of a connected account. Information collected by these third parties is subject to their terms and policies and governed by your privacy choices recorded with these third parties.

Feedback and Support Communications. Any details of your communications/interactions with us, including when you call, email, live chatbot, video call or text with our support teams or communicate with us via social media channels or community forums. We may record, on our own and/or with the assistance of a Service Provider, support calls for training, analytics and monitoring purposes and to help resolve issues. We will tell you before recording and, where required by applicable laws, obtain your consent for the collection of these recordings. Our live chat Service Provider records information you submit in the chatbot, as well as any dialogue with member support, and may also use chat data to improve chat services for us. We collect, retain, and use Feedback and Support Communications based upon our business need to receive and act upon your feedback or issues, and for training purposes.

Surveys and Review Information. Any information you voluntarily provide to us or our Service Providers (or otherwise publish) in connection with testing a new Service, survey you complete or review / testimonial you provide about Proactive goods and/or Services. We may collect this information to understand your opinions, better market our services, collect relevant information about our business, and develop new Services.

Promotions, Sweepstakes and Competition Information. Any information that you provide in connection with any promotions, sweepstakes and/or competitions we run, including for example, responses to competition questions.

Job Applicant Information. Any information you provide when applying for a job opening or opportunity on the Services, including your application, resume, biography, contact information, cover letter, and/or other materials you provide to us.

Other Information. Any other information that you may provide to us in connection with your use of our Services and / or other contact that you have with Proactive.

1.2 Information that we collect automatically

Information generated through use of the Services. This includes activities such as exercise programs participated in, details of workout performances such as leaderboard rank, total workout output in classes or our “SPX Score”, class level and difficulty, in-gym attendance history, exercise form, rep counting and, if you have chosen to connect a heart rate monitor to your Proactive account or a Paired Application, your workout heart rate.

Fitness Data. Information relating to your fitness performance and/or workouts. We do not collect health or medical information, however, some privacy-related regulation may classify some of our data collection and our workouts or accessibility offerings as health-related information. Some examples: heart rate, if you connect a monitor.

Inferences based on activity. We collect data related to your activity and interactions with our Services and make inferences based on the data, to personalize and enhance your experience, e.g. suggesting workouts or classes you may enjoy and communications which may be of relevance.

Information from your device.

Device Data. Information from and about the device you use when you use our Services, including IP address, unique digital identifiers (e.g. browser/mobile type), mobile carrier, time zone, state, language, and operating system, and general location if you have chosen to share it.

Usage Data. We may also collect information about how your device interacts with our Services, such as the content you access and view, pages and sites visited before and after you reach the Services, the date and time of your use, the amount of time spent on the Services, and other actions taken through use of the Services such as preferences. We use data analytics with this Usage Data to better understand your use of the Services in order to improve the Services offered.

Internet or Other Network Activity. Information including browsing or search history, including interactions with our websites, including search, mobile applications, marketing and advertising.

Location Information. We may collect location-based information including your IP address, city, county, zip/post code and region. Some of this information may be collected using cookies, analytics tools and similar technologies as described below.

1.3 Information we collect from other sources

To provide the Services, we collect information from various sources.

Other Applications. If you access our Services through a third party application, such as the Apple App Store or Google Play App Store (together with any similar applications, "App Stores"), we may collect information about you from that third-party application that you have made public via your privacy settings of the Other Application(s). This may include: your name, your user ID, your App Store user name, location, sex, birth date, email, profile picture and your contacts on the Other Application(s).

Paired Applications: Third Party Apps and Accounts you Link to your Proactive account. As part of the functionality of our Services, we enable you to connect your Proactive account with Paired Applications such as Apple® and similar applications. If you choose to connect your Proactive account, we may collect certain personal information from the Paired Application depending on what information you choose to share with Proactive or have otherwise configured in your device settings and in the Paired Application. This may include: information generated through your use of the Paired Application (i.e. workout information, heart rate), your name, your user ID, location, sex, birth date, email, profile picture and your contacts on the Paired Application(s).

Security and Safety Partners. We may collect certain information from third parties in order to protect and verify your information, provide our Services, and ensure your safety and the security of your account. This may include: device IP, general location, and other identifiers.

Other Sources. We may receive information about you from other sources to supplement information provided by you. The supplemental information allows us to enhance our ability to provide Services, provide information about our Services, and send marketing communications you have chosen to receive. This may include: information about how you interact with our Services, such as through activity trackers and third party information to supplement our research and marketing efforts.

This information may be collected from:

Marketing campaigns, including joint marketing campaigns with selected partners, and partners that offer co-branded services, sell or distribute our Services;
Data resellers;
Publicly available sources;
Partners collecting information about your use of other devices you choose to link and interact with our Services, such as third party activity trackers; and

2. WHY WE USE PERSONAL INFORMATION

We describe how we might use your personal information below.

To provide you with the Services
To communicate with you
To send you marketing and/or promotions
For analytics, research and product and Service improvement purposes
For quality assurance, security monitoring and training purposes
For personalization and advertising
To ensure the security and integrity of our Services
To comply with any applicable law and/or regulations
For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims, and any other lawful business purpose

To provide you with the Services. Proactive uses information to operate, improve, maintain and personalize our Services. We use data to:

Verify your identity, set up and maintain your account;
Process payments and fulfill orders for Services;
Provide access to classes, workout tracking performance and statistics;
Communicate, visualize and track your workouts, performance and metrics to help you meet your goals;
Create community for Proactive Members; and
Maintain our Services and operations.

To communicate with you. Supporting and communicating with you when you require it, including for:

Administrative matters (such as account management, updates to terms, or system maintenance);
Providing with information about our Services (such as product delivery and logistics, servicing and technical support); and
Responding to questions, comments or requests you have about our Services.

To send you marketing and/or promotions. Proactive uses data, including Usage Data, to market its Services, which may include:

Contacting you by phone, email, postal mail, push notifications, in-App messages or SMS with information about news, offers, products, promotions, events, contests and/or Services that might be personalized and/or of interest to you, as permitted by applicable law. Please see the YOUR PRIVACY RIGHTS AND PREFERENCES section below for how to unsubscribe from marketing.

For analytics, research, and product and Service improvement. Proactive works to improve your experience by using data to:

Monitor and measure your use of the Services;
Conduct research/surveys to understand how the Services are used to determine how they can be improved;
Perform financial analysis and analytics to understand billing, pricing and other financial matters that can be improved.
To provide recommendations to you based on our Inferences based on your activity about your preferences and goals;
To improve our Services and product offerings;
To understand how you interact with our websites, products, Apps, advertisements, and communications with you;
To improve and support marketing campaigns; and
To create a more personalized experience and provide personalized recommendations about our products and Services.

Some of these Inferences based on activity and recommendations utilize internal machine learning models and may be supported by AI Service Providers. We use this data to build, train, analyze and improve the accuracy of our models.

Much of our AI use happens behind the scenes to enhance your experience and secure our Services. For example, we use data to build, train, analyze and improve the accuracy of our Services, improve our products and increase operational efficiency. While we may use third-party AI Service Providers, any personal data processed by these technologies is strictly for the enhancement of our Services. The data we share with third-party AI Service Providers is deidentified before it's shared and is not linked to you. Crucially, this data is not used by or shared with these third-party AI Service Providers to train their general AI models, for their own independent personalization purposes, or to improve products not associated with Proactive.

We also use AI to help make our Services more reliable, accurate, and better overall for things like content generation and workout recommendations. In some instances, we may develop AI powered features within our Products where you interact directly with AI which leverages your fitness and health goals in order to recommend plans and provide tips for improving performance.

For quality assurance, security monitoring, and training purposes. Proactive puts members first and we use data to further that value by:

Monitoring communications and interactions with you to ensure the quality of our support services, appropriate training of our people and to resolve your complaints. We will provide notice and consent options for monitoring of communications as required by applicable law.

For personalization and advertising. Proactive uses data for personalization and advertising that may include:

Providing you with a personalized and tailored Service, to serve you with Proactive advertising on third party properties;
Using cookies and other tracking technologies, including SDKs and other mobile analytics to inform targeted advertising and serve you with relevant advertising and content about, or on, our Services;
Managing our use of tracking technologies such as cookies to improve our Site, and to develop new products and services. This includes website analytics and identifying browsing/purchasing trends and patterns;
Using analytics services, to help us understand how users access and use our services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. Understanding and assessing the effectiveness of our ads displayed and email campaigns;
Contracting with third-party agencies, advertising companies, ad networks, social media companies and other technology services to place ads about our products and services on other websites and services. For example, we may place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. These third parties may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies; and
Using aggregated information from third parties for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics.

See also the YOUR PRIVACY RIGHTS AND PREFERENCES section below for more details on how you can control personalization.

To ensure the security and integrity of our Services. Providing a safe and secure environment is key to providing a responsible platform and we do this by using data to:

Detect and combat any abuse or any harmful activity, fraud, spam, and illegal activity affecting our Services such as using personal identifiers, user profile, data usage, images, text and other types of data to detect fraud, authentication or other harmful activity; and
Monitor CCTV images, the prevention & detection of crime and for the health and safety of individuals on Proactive premises.

To comply with any applicable law and/or regulations, legal proceedings. We use data to investigate disputes or claims related to our Services. In certain circumstances, we may be obligated to use your information to respond to legal, government or regulatory requests. We may use the IP address associated with your log in to the Services to determine your general location in order to comply with global privacy regulations and serve you necessary notifications and/or consent mechanisms.

For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims and any other lawful business purpose. This includes any incidental business purpose related to or in connection with any of the above, or for any other purpose disclosed to you at the point at which we collect your personal information.

3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may disclose your personal information to the following categories of recipients:

Group Companies. We may share your personal information with other Proactive related companies and our group within the United States for purposes consistent with this Privacy Policy.

Service Providers and Partners. We may share your personal information with our third party service providers (such as those who provide chat features and/or search engines, member support agents and technology, wifi, IT, AI, analytics, payment processing, sales, cloud storage providers, technical support or delivery, email services and analytics, assistance with the functionality of video and streaming technology), third party partners who otherwise process personal information for purposes that are described in this Privacy Policy (such as advertising and marketing partners, research partners, consultants) or who are otherwise disclosed to you when we collect your personal information. We may provide information about your viewing and streaming behavior to Service Providers and Partners. We may also disclose aggregated and/or anonymous information to Service Providers and Partners. Amongst other reasons, this information may be disclosed for analytics purposes and to provide you with a personalized experience.

Paired Applications: Third Party Apps and Accounts you link to your Proactive account. As part of the functionality of our Services, we enable you to connect your Proactive account with third party applications such as Apple® and similar applications (“Paired Application”). If you choose to connect your Proactive account, we may share certain personal information with the Paired Application depending on your device and Paired Application settings . This may include information generated through your use of the Services (i.e. workout information) and other contact and profile information. We may also share certain information with other Proactive members who have accounts with the same Paired Application.

The processing of your personal information by Paired Applications is governed by the privacy policies of those Paired Applications.

Advertising Affiliates/Networks. These advertising partners may receive information related to you based on your use of our website Services in order to provide us with analytics to help us measure the effectiveness of our content and advertisements on these networks (e.g., impressions and clicks) and to allow us to suppress you from campaigns that are not relevant. In the event we engage in such practice, we will provide you with the ability to opt out via cookie preferences.

Other Users of our Services. Depending on your Profile settings and how you interact with our Services, some of your personal information may be available for other Proactive Members to see. Profiles are set to Public by default and Members can search for other Members by username and name (if you include name in your Profile). Some fields in your Proactive profile -- avatar, picture, name, gender, location, height, and weight -- are optional. Any information you provide in the First Name, Last Name, username, sport and/or ranking/SPX Score fields, will always be Public and searchable by other Members to find you. Anything you put in the location field is also always Public.

Photos uploaded to appear in a profile picture will show regardless of your profile status. In other words, if you have a Private profile people will be able to see the content of your profile picture in various places, but not other account details.

Competent Law Enforcement Bodies, Regulators, Government Agencies, Courts or other Third Parties. We may share your personal information, including CCTV images, with competent law enforcement bodies, regulators, our insurers, external legal advisors, government agencies, courts or other third parties where we believe disclosure is necessary: (i) to comply with applicable law; (ii) to exercise, establish or defend our legal rights (including to collect amounts owed to Proactive); (iii) to protect your rights or vital interests or those or any other person; or (iv) to detect, prevent or otherwise address security, fraud or technical issues.

Parties to a corporate transaction (and their agents and advisors). We may share your personal information with parties to a corporate transaction, including actual or potential buyers (and their agents and advisors), in connection with any actual or proposed purchase, merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, provided that we inform the buyer or transferee that it must use your personal information only for the purposes disclosed in this Privacy Policy.

4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies such as pixels, tags/web beacons, scripts, and social media widgets (collectively "Cookies") to collect and use personal information about you from your browser, device and our correspondence (e.g. emails), including for analytics purposes and to serve you interest-based advertising. For example, cookies are used to help us understand how you browse our content and help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS (see also “SMS Messaging” below).

We may also use device identifiers, web storage, third-party-provided analytics services, such as session replay services, and other similar technologies and services, to collect information about your interactions with our content and Services. Session replay services consist of an analytics application that allows us to capture and analyze your interaction with our Services to better identify and repair any technical errors and optimize our Services. Such technologies and third-party-provided services may observe or record your activities when using our Services, including streaming history and behavior, Proactive email interactions and behavior, certain movements, scrolling, visit duration, clicks, and other interactions.Please also note that you may opt out and we honor certain technologies broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). This occurs on the browsers and/or browser extensions that support such a signal. This request will be linked to your browser identifier only.

You can control sharing of data by the App by uninstalling the App or withdrawing your consent through your device settings (i.e. via iOS or Android). Please visit Preferences under your Profile to control sharing of your location.

5. FITNESS DATA

"Fitness Data" means any information relating to your fitness performance and/or workouts, including things like SPX Score, ranking, length of workout, workouts and reps completed, streaks and heart rate if you consent to connecting a heart monitor. Fitness data also includes data that you give us permission to receive (“Read”) from and send to (“Write”) Paired Applications. We do not use or process your Fitness Data for identification purposes.

Why do we process your information?

Analyze your performance: As part of our core offering, we use Fitness Data to compare your past and current performance and to provide you with analytics about your progress over time.
Provide you with insights and recommendations.

Proactive will not disclose, redisclose, or otherwise disseminate Fitness Data unless:

Authorized by you or your authorized representative; if you connect your Proactive account to a Paired Application you are authorizing Proactive to use the data from the Paired Application the same way we use Proactive data;
Required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction; or
As required under applicable law, necessary for the establishment, exercise or defense of legal claims of wherever courts are acting in their judicial capacity.

6. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, processed and stored in countries other than the country in which you are resident, including the United States. The recipients of such information may be located in any country where Proactive has a place of business and additional territories where our suppliers and partners may transfer data, details of which can be provided upon request.

We take appropriate safeguards to protect your personal information in accordance with this Privacy Policy specifically in relation to any international transfer.

7. YOUR PRIVACY RIGHTS AND PREFERENCES

At Proactive, we put Members first and respect your ability to exercise your privacy rights and choices. Where possible, we give you control over the personal data we collect about you, to ensure it is accurate and reflects your preferences. Depending on the country or U.S. state in which you are located, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. Please note that those rights do not always apply and there are certain exceptions to them.

Please also be advised that we continue to maintain some of your personal data where permitted by law, and that such information may not be deleted from Proactive systems when we fulfill deletion requests. Some examples of where we may retain your personal information:

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with laws, provide a good or service that you have requested, or reasonably anticipated within the context of our ongoing business relationship, or otherwise perform a contract between you and Proactive;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality; and/or
Comply with a legal obligation, existing warrant, litigation hold.

We will also confirm your identity before acting on your requests. We may not be able to respond to your request or provide you with personal data if we cannot verify your identity, or the authority to make the request on someone else’s behalf.

Please note that if you Delete your account associated with any of our Services this will result in the deletion of all Proactive accounts associated with the same email and all associated information, including workouts, achievements and Club Proactive information.

7.1 Consent

If we collect and process your personal information with your consent then you can withdraw your consent at any time in the Preferences section under your Profile or by contacting us using the details provided under HOW TO CONTACT US below. Please note, such withdrawal will not affect the lawfulness of the processing prior to your withdrawal.

7.2 Direct Marketing, Advertising & Digital Media

We may send marketing communications for purposes disclosed to you (including the reasons described above in WHY WE USE PERSONAL INFORMATION) and, where required by applicable law, with your consent. You can unsubscribe from direct marketing at any time by following the instructions below or by contacting us using the details provided in the HOW TO CONTACT US section. We will process your request within a reasonable time after receipt, in accordance with applicable laws. Unsubscribe options are provided in electronic marketing communications as required by applicable law.

Email. You can unsubscribe from email communications at any time. To stop receiving our promotional emails, follow the unsubscribe instructions in the email messages you receive from us. For other options, review the HOW TO CONTACT US section below. We will process your request as soon as practicable after receipt, in accordance with applicable laws. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding Proactive and our Services and, to the extent permitted by law, you will not be able to opt-out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).

Push Notifications. If you opt-in to receiving Push Notifications, Proactive may send you push notifications through our Apps with updates, achievements and other notices that may be of interest to you. You may at any time opt-out from receiving these types of communications by changing the settings on your device.

7.3 "Do Not Track" / Global Privacy Control Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that, because there has been no agreed industry standard, we do not respond to or honor DNT signals or similar “do not track” mechanisms transmitted by web browsers.

Please note you may opt out, and we honor, certain technologies broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). This occurs on the browsers and/or browser extensions that support such a signal. This request will be linked to your browser identifier only. If an opt-out a signal is sent by a web browser on your behalf that will communicate your choice to opt-out of sharing for targeted advertisements. If you have enabled GPC on your browser, you will automatically be opted out of any “sharing” when you interact with our site. You can learn more about how to use opt-out preference signals by visiting the Global Privacy Control website

7.4 Your rights to access and manage personal information

We recognize the importance of your personal information and provide simple ways for you to exercise the following rights: access (right to know), portability, rectification (correction or update), deletion (erasure), object to and restrict (withdraw) processing. Depending on where you live, you may have additional rights under other applicable laws, subject to conditions and restrictions provided in those laws. You can exercise these rights via the following ways:

Submit a request via email to support@proactivespx.com.
You may opt out of being given recommendations and personalized content based on activity by visiting the Preferences section in your Profile and toggling off “Personalized experience”.
You may opt out of being given personalized communications and ads based on activity by visiting the Preferences section in your Profile and toggling off “Marketing & ads based on activity”.

8. DATA RETENTION

Proactive retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it. The specific retention periods depend on the nature of the information and why it is collected and processed and the nature of the legal requirement.

9. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We maintain commercially reasonable administrative, technical and physical safeguards (which vary depending on the sensitivity of the personal information) designed to protect against unauthorized use, disclosure or access of personal information.

10. LEGAL BASIS FOR PROCESSING

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned, applicable laws and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you (such as to provide our Services), (ii) where the processing is in our legitimate business interest and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate business interest (or those of any third party), this interest will normally be to operate our Services, to communicate with you as necessary to provide our Services to you, and for our legitimate commercial interests such as responding to your queries, improving our products and Services, undertaking marketing, or detecting and preventing illegal activities. We may have other legitimate interests and we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, you can contact us using the details provided under the HOW TO CONTACT US section below.

11. CHILDREN’S PRIVACY

Proactive Services are not directed to, or intended for, children. We do not knowingly collect personal information directly from children who do not meet the minimum age requirement applicable in your jurisdiction, and if you do not meet the age requirements as specified in our Terms of Service.

If we become aware that we have collected personal data from a child under the minimum age, we promptly delete the personal data.

12. HOW TO CONTACT US

If you have any questions about our privacy practices, this Privacy Policy or would like to contact us, you can do so by email at support@proactivespx.com or at the addresses below.

Proactive Edge, Inc.: 31425 Agoura Rd., Westlake Village, California 91361 Attn: President

You can also complain to a data protection authority about our collection and use of your personal information if you feel that Proactive has not acted in accordance with applicable laws. For more information, please contact your local data protection authority.

13. UPDATES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. When we do, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this notice.

Last Updated: January 13, 2026

Welcome to the Proactive Privacy Policy

1. WHAT PERSONAL INFORMATION WE COLLECT

1.1 Information you provide

Your Image or Likeness. Your visual image or likeness (e.g., photographs, video and/or CCTV) if you visit our training centers or participate in training experiences.

User Generated Content. Any content or material you are able to publish or post on our Services, such as posts, messages, images, audio, hashtags/tags, photos or videos on our Services.

Other Information. Any other information that you may provide to us in connection with your use of our Services and / or other contact that you have with Proactive.

1.2 Information that we collect automatically

Information from your device.

Internet or Other Network Activity. Information including browsing or search history, including interactions with our websites, including search, mobile applications, marketing and advertising.

1.3 Information we collect from other sources

To provide the Services, we collect information from various sources.

This information may be collected from:

Marketing campaigns, including joint marketing campaigns with selected partners, and partners that offer co-branded services, sell or distribute our Services;
Data resellers;
Publicly available sources;
Partners collecting information about your use of other devices you choose to link and interact with our Services, such as third party activity trackers; and

2. WHY WE USE PERSONAL INFORMATION

We describe how we might use your personal information below.

To provide you with the Services
To communicate with you
To send you marketing and/or promotions
For analytics, research and product and Service improvement purposes
For quality assurance, security monitoring and training purposes
For personalization and advertising
To ensure the security and integrity of our Services
To comply with any applicable law and/or regulations
For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims, and any other lawful business purpose

To provide you with the Services. Proactive uses information to operate, improve, maintain and personalize our Services. We use data to:

Verify your identity, set up and maintain your account;
Process payments and fulfill orders for Services;
Provide access to classes, workout tracking performance and statistics;
Communicate, visualize and track your workouts, performance and metrics to help you meet your goals;
Create community for Proactive Members; and
Maintain our Services and operations.

To communicate with you. Supporting and communicating with you when you require it, including for:

Administrative matters (such as account management, updates to terms, or system maintenance);
Providing with information about our Services (such as product delivery and logistics, servicing and technical support); and
Responding to questions, comments or requests you have about our Services.

To send you marketing and/or promotions. Proactive uses data, including Usage Data, to market its Services, which may include:

Contacting you by phone, email, postal mail, push notifications, in-App messages or SMS with information about news, offers, products, promotions, events, contests and/or Services that might be personalized and/or of interest to you, as permitted by applicable law. Please see the YOUR PRIVACY RIGHTS AND PREFERENCES section below for how to unsubscribe from marketing.

For analytics, research, and product and Service improvement. Proactive works to improve your experience by using data to:

Monitor and measure your use of the Services;
Conduct research/surveys to understand how the Services are used to determine how they can be improved;
Perform financial analysis and analytics to understand billing, pricing and other financial matters that can be improved.
To provide recommendations to you based on our Inferences based on your activity about your preferences and goals;
To improve our Services and product offerings;
To understand how you interact with our websites, products, Apps, advertisements, and communications with you;
To improve and support marketing campaigns; and
To create a more personalized experience and provide personalized recommendations about our products and Services.

For quality assurance, security monitoring, and training purposes. Proactive puts members first and we use data to further that value by:

Monitoring communications and interactions with you to ensure the quality of our support services, appropriate training of our people and to resolve your complaints. We will provide notice and consent options for monitoring of communications as required by applicable law.

For personalization and advertising. Proactive uses data for personalization and advertising that may include:

Providing you with a personalized and tailored Service, to serve you with Proactive advertising on third party properties;
Using cookies and other tracking technologies, including SDKs and other mobile analytics to inform targeted advertising and serve you with relevant advertising and content about, or on, our Services;
Managing our use of tracking technologies such as cookies to improve our Site, and to develop new products and services. This includes website analytics and identifying browsing/purchasing trends and patterns;
Using analytics services, to help us understand how users access and use our services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. Understanding and assessing the effectiveness of our ads displayed and email campaigns;
Contracting with third-party agencies, advertising companies, ad networks, social media companies and other technology services to place ads about our products and services on other websites and services. For example, we may place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. These third parties may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies; and
Using aggregated information from third parties for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics.

See also the YOUR PRIVACY RIGHTS AND PREFERENCES section below for more details on how you can control personalization.

To ensure the security and integrity of our Services. Providing a safe and secure environment is key to providing a responsible platform and we do this by using data to:

Detect and combat any abuse or any harmful activity, fraud, spam, and illegal activity affecting our Services such as using personal identifiers, user profile, data usage, images, text and other types of data to detect fraud, authentication or other harmful activity; and
Monitor CCTV images, the prevention & detection of crime and for the health and safety of individuals on Proactive premises.

3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may disclose your personal information to the following categories of recipients:

Group Companies. We may share your personal information with other Proactive related companies and our group within the United States for purposes consistent with this Privacy Policy.

The processing of your personal information by Paired Applications is governed by the privacy policies of those Paired Applications.

4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES

5. FITNESS DATA

Why do we process your information?

Analyze your performance: As part of our core offering, we use Fitness Data to compare your past and current performance and to provide you with analytics about your progress over time.
Provide you with insights and recommendations.

Proactive will not disclose, redisclose, or otherwise disseminate Fitness Data unless:

Authorized by you or your authorized representative; if you connect your Proactive account to a Paired Application you are authorizing Proactive to use the data from the Paired Application the same way we use Proactive data;
Required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction; or
As required under applicable law, necessary for the establishment, exercise or defense of legal claims of wherever courts are acting in their judicial capacity.

6. INTERNATIONAL DATA TRANSFERS

We take appropriate safeguards to protect your personal information in accordance with this Privacy Policy specifically in relation to any international transfer.

7. YOUR PRIVACY RIGHTS AND PREFERENCES

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with laws, provide a good or service that you have requested, or reasonably anticipated within the context of our ongoing business relationship, or otherwise perform a contract between you and Proactive;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality; and/or
Comply with a legal obligation, existing warrant, litigation hold.

7.1 Consent

7.2 Direct Marketing, Advertising & Digital Media

7.4 Your rights to access and manage personal information

Submit a request via email to support@proactivespx.com.
You may opt out of being given recommendations and personalized content based on activity by visiting the Preferences section in your Profile and toggling off “Personalized experience”.
You may opt out of being given personalized communications and ads based on activity by visiting the Preferences section in your Profile and toggling off “Marketing & ads based on activity”.

8. DATA RETENTION

9. SECURITY OF YOUR INFORMATION

10. LEGAL BASIS FOR PROCESSING

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned, applicable laws and the specific context in which we collect it.

11. CHILDREN’S PRIVACY

If we become aware that we have collected personal data from a child under the minimum age, we promptly delete the personal data.

12. HOW TO CONTACT US

If you have any questions about our privacy practices, this Privacy Policy or would like to contact us, you can do so by email at support@proactivespx.com or at the addresses below.

Proactive Edge, Inc.: 31425 Agoura Rd., Westlake Village, California 91361 Attn: President

13. UPDATES TO OUR PRIVACY POLICY

Last Updated: January 13, 2026

Welcome to the Proactive Privacy Policy

1. WHAT PERSONAL INFORMATION WE COLLECT

1.1 Information you provide

Your Image or Likeness. Your visual image or likeness (e.g., photographs, video and/or CCTV) if you visit our training centers or participate in training experiences.

User Generated Content. Any content or material you are able to publish or post on our Services, such as posts, messages, images, audio, hashtags/tags, photos or videos on our Services.

Other Information. Any other information that you may provide to us in connection with your use of our Services and / or other contact that you have with Proactive.

1.2 Information that we collect automatically

Information from your device.

Internet or Other Network Activity. Information including browsing or search history, including interactions with our websites, including search, mobile applications, marketing and advertising.

1.3 Information we collect from other sources

To provide the Services, we collect information from various sources.

This information may be collected from:

Marketing campaigns, including joint marketing campaigns with selected partners, and partners that offer co-branded services, sell or distribute our Services;
Data resellers;
Publicly available sources;
Partners collecting information about your use of other devices you choose to link and interact with our Services, such as third party activity trackers; and

2. WHY WE USE PERSONAL INFORMATION

We describe how we might use your personal information below.

To provide you with the Services
To communicate with you
To send you marketing and/or promotions
For analytics, research and product and Service improvement purposes
For quality assurance, security monitoring and training purposes
For personalization and advertising
To ensure the security and integrity of our Services
To comply with any applicable law and/or regulations
For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims, and any other lawful business purpose

To provide you with the Services. Proactive uses information to operate, improve, maintain and personalize our Services. We use data to:

Verify your identity, set up and maintain your account;
Process payments and fulfill orders for Services;
Provide access to classes, workout tracking performance and statistics;
Communicate, visualize and track your workouts, performance and metrics to help you meet your goals;
Create community for Proactive Members; and
Maintain our Services and operations.

To communicate with you. Supporting and communicating with you when you require it, including for:

Administrative matters (such as account management, updates to terms, or system maintenance);
Providing with information about our Services (such as product delivery and logistics, servicing and technical support); and
Responding to questions, comments or requests you have about our Services.

To send you marketing and/or promotions. Proactive uses data, including Usage Data, to market its Services, which may include:

Contacting you by phone, email, postal mail, push notifications, in-App messages or SMS with information about news, offers, products, promotions, events, contests and/or Services that might be personalized and/or of interest to you, as permitted by applicable law. Please see the YOUR PRIVACY RIGHTS AND PREFERENCES section below for how to unsubscribe from marketing.

For analytics, research, and product and Service improvement. Proactive works to improve your experience by using data to:

Monitor and measure your use of the Services;
Conduct research/surveys to understand how the Services are used to determine how they can be improved;
Perform financial analysis and analytics to understand billing, pricing and other financial matters that can be improved.
To provide recommendations to you based on our Inferences based on your activity about your preferences and goals;
To improve our Services and product offerings;
To understand how you interact with our websites, products, Apps, advertisements, and communications with you;
To improve and support marketing campaigns; and
To create a more personalized experience and provide personalized recommendations about our products and Services.

For quality assurance, security monitoring, and training purposes. Proactive puts members first and we use data to further that value by:

Monitoring communications and interactions with you to ensure the quality of our support services, appropriate training of our people and to resolve your complaints. We will provide notice and consent options for monitoring of communications as required by applicable law.

For personalization and advertising. Proactive uses data for personalization and advertising that may include:

Providing you with a personalized and tailored Service, to serve you with Proactive advertising on third party properties;
Using cookies and other tracking technologies, including SDKs and other mobile analytics to inform targeted advertising and serve you with relevant advertising and content about, or on, our Services;
Managing our use of tracking technologies such as cookies to improve our Site, and to develop new products and services. This includes website analytics and identifying browsing/purchasing trends and patterns;
Using analytics services, to help us understand how users access and use our services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. Understanding and assessing the effectiveness of our ads displayed and email campaigns;
Contracting with third-party agencies, advertising companies, ad networks, social media companies and other technology services to place ads about our products and services on other websites and services. For example, we may place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. These third parties may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies; and
Using aggregated information from third parties for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics.

See also the YOUR PRIVACY RIGHTS AND PREFERENCES section below for more details on how you can control personalization.

To ensure the security and integrity of our Services. Providing a safe and secure environment is key to providing a responsible platform and we do this by using data to:

Detect and combat any abuse or any harmful activity, fraud, spam, and illegal activity affecting our Services such as using personal identifiers, user profile, data usage, images, text and other types of data to detect fraud, authentication or other harmful activity; and
Monitor CCTV images, the prevention & detection of crime and for the health and safety of individuals on Proactive premises.

3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may disclose your personal information to the following categories of recipients:

Group Companies. We may share your personal information with other Proactive related companies and our group within the United States for purposes consistent with this Privacy Policy.

The processing of your personal information by Paired Applications is governed by the privacy policies of those Paired Applications.

4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES

5. FITNESS DATA

Why do we process your information?

Analyze your performance: As part of our core offering, we use Fitness Data to compare your past and current performance and to provide you with analytics about your progress over time.
Provide you with insights and recommendations.

Proactive will not disclose, redisclose, or otherwise disseminate Fitness Data unless:

Authorized by you or your authorized representative; if you connect your Proactive account to a Paired Application you are authorizing Proactive to use the data from the Paired Application the same way we use Proactive data;
Required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction; or
As required under applicable law, necessary for the establishment, exercise or defense of legal claims of wherever courts are acting in their judicial capacity.

6. INTERNATIONAL DATA TRANSFERS

We take appropriate safeguards to protect your personal information in accordance with this Privacy Policy specifically in relation to any international transfer.

7. YOUR PRIVACY RIGHTS AND PREFERENCES

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with laws, provide a good or service that you have requested, or reasonably anticipated within the context of our ongoing business relationship, or otherwise perform a contract between you and Proactive;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality; and/or
Comply with a legal obligation, existing warrant, litigation hold.

7.1 Consent

7.2 Direct Marketing, Advertising & Digital Media

7.4 Your rights to access and manage personal information

Submit a request via email to support@proactivespx.com.
You may opt out of being given recommendations and personalized content based on activity by visiting the Preferences section in your Profile and toggling off “Personalized experience”.
You may opt out of being given personalized communications and ads based on activity by visiting the Preferences section in your Profile and toggling off “Marketing & ads based on activity”.

8. DATA RETENTION

9. SECURITY OF YOUR INFORMATION

10. LEGAL BASIS FOR PROCESSING

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned, applicable laws and the specific context in which we collect it.

11. CHILDREN’S PRIVACY

If we become aware that we have collected personal data from a child under the minimum age, we promptly delete the personal data.

12. HOW TO CONTACT US

If you have any questions about our privacy practices, this Privacy Policy or would like to contact us, you can do so by email at support@proactivespx.com or at the addresses below.

Proactive Edge, Inc.: 31425 Agoura Rd., Westlake Village, California 91361 Attn: President

13. UPDATES TO OUR PRIVACY POLICY